it often makes sense to use external expertise to complement in-house innovation. In addition to technical skills, you would need commercial expertise including an understanding of world class brand building and strategic understanding to get your innovations out to the world. Whether you have a new service concept, a prototype, a demo or just drawings of an idea we can engage your teams and bring new fresh ideas on how to get it to the market. Sipila Consulting uses external partners as needed.
Maria Sipila, CEO of Sipila Consulting has experience in go-to-market in a large and mid-size company as well as the startup environment . She has extensive experience from virtual teams in different time zones and has led very demanding global projects like new product launches, digital campaigns, competitor intelligence, and consumer research. Maria has brought together innovation departments of large companies and offerings by startups and personally coached a variety of startups as well as university research teams from different sectors including health, artificial intelligence, education, and retail as well as design. Read Maria's blog about go-to-market http://mariasipila.tumblr.com/post/172341115810/branding-plays-a-role-in-go-to-market